Advanced driver assistance systems (ADAS) remain a relatively new offering for motor vehicle owners. Confusion continues to reign as drivers who struggle with the technology often decide not to use an offering that can keep them safe.
ADAS features include the following:
- Adaptive cruise control (ACC)
- Lane centering assistance (LCA)
- Lane departure warning (LDW)
- Lane-keeping assistance (LKA)
As with any innovation, it takes time for users to adapt. According to Consumer Reports (CR), automakers can increase use by creating controls and displays that are far more user-friendly. Drivers are confused by the various displays and alerts that communicate with them via chimes, beeps, and buzzes. Steering wheels are covered with symbols difficult to recognize and distinguish while driving.
Drivers giving up on complex technology
Alarmingly, the challenges can lead to drivers disabling the technology, negating both benefits and overall convenience. The objective should be not rejection but acceptance with understanding and overall satisfaction with the systems.
According to a 2021 ADAS Survey, owners of 35,000 vehicles detail their actual use of the technology. Results revealed a preference for more customization on acceleration and deceleration, lane keeping/departure system intervention, and the ability to select the type of warning they receive.
CR’s report also provides suggestions to manufacturers on making the features easier to understand. Displays and warnings should provide more information when disabling itself and the initial need for intervention and subsequent activation. Proactive steps during the buying process can provide consumers with a better “education on the systems and what they specifically do.
Safety features can save lives, making education and awareness paramount to ensure the systems are used and effective in avoiding severe and potentially fatal accidents.